FIFA Anthem 2025: "Desire" with Robbie Williams and Laura Pausini
Pop star Robbie Williams has been appointed FIFA Music Ambassador for the launch of the 2025 FIFA Club World Cup and will present the new official FIFA anthem, "Desire," on June 14.
FIFA Club World Cup on Saturday, June 14, at 8 p.m. (local time) - (DEUTSCH)
Miami - USA. English singer-songwriter Robbie Williams is the new FIFA Music Ambassador. Williams will present the new official FIFA anthem, "Desire," at the opening match of the FIFA Club World Cup™ on Saturday, June 14, at 8 p.m. local time in Miami. The music video for "Desire" will be shown on the giant screens at Hard Rock Stadium in Miami as Egyptian giants Al Ahly FC kick off their campaign against the home team, Inter Miami CF. In an official video call with FIFA President Gianni Infantino, the singer-songwriter named the new official FIFA anthem "Desire." Williams composed the new anthem together with Karl Brazil, Owen Parker, and Erik Jan Grob. Robbie Williams enlisted the renowned Italian singer Laura Pausini to perform the song. The new anthem will provide musical accompaniment for all upcoming FIFA tournaments, including the 2026 FIFA World Cup.
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| SZ-Zeppelin - Foto: Helga Waess |
FIFA President Gianni Infantino told the press:
"Our FIFA Music Ambassador Robbie Williams has created an incredibly fantastic and emotionally brilliant Official FIFA Anthem, and having Laura Pausini on board is fantastic... These two music stars are making 'Desire' the new song of world football. The song will create a tremendous atmosphere at the Opening Ceremony as the first FIFA Club World Cup kicks off.
The collaboration with Robbie Williams – one of the most decorated and successful music artists in the world – marks the beginning of a new era in FIFA's cultural approach. The goal is to use the unifying power of music to deepen the relationship with fans and make the emotions of the game even more tangible. Known for his spectacular live shows and his wide repertoire of epic songs, Robbie Williams brings his own personal touch to football's most significant moments."
On his new role, Robbie Williams:
"Music and football connect people like few other things in the world. Both speak a universal language of community, emotion, and togetherness. When these two worlds merge, something magical happens. I feel truly honored to be FIFA's Music Ambassador. Football and music have been a lifelong part of my life, so this role means a lot to me personally."
"I grew up with the stadium run-in, the anthems, and all the drama. So, it's a real privilege to be able to produce the official FIFA anthem. I wanted to create something that captures all those feelings—the passion, the thrill, the pride, and that unique moment just before kick-off. Football and music have always played a big part in my life—to combine the two on such a big stage gives me goosebumps."
"I'm already looking forward to performing this song live at some of my favorite tournaments in the coming years. It's also a great honor that Laura Pausini accepted my request and participated in the song. She's a fantastic singer and has the perfect voice for this song."
Laura Pausini, who has sold millions of albums worldwide and has sung in several languages, said:
"It's an honor for me to have worked with Robbie Williams and participated in 'Desire'. The song is incredibly touching. It's a dream to perform with Robbie at the Club World Cup. Since I was a child, I've felt the excitement and passion for football in my home country, Italy. To be on stage with Robbie—in front of a passionate football crowd and millions of music fans around the world—is simply amazing."
The 2025 FIFA Club World Cup™
will be played in twelve stadiums at eleven host cities in the USA.
The tournament will culminate in the final
- on Sunday, July 13, 2025, at MetLife Stadium in New York, New Jersey.
Robbie Williams and Laura Pausini will perform together.
A total of 63 matches will make up the FIFA Club World Cup 2025
Football fans around the world will hear the new anthem at the tournament's premiere and before every match thereafter.
- All 63 matches of the FIFA Club World Cup 2025™ will be broadcast live and free on DAZN.com.
